Overview
Wolf Financial ("we," "us," or "our") is an independent life insurance brokerage located at 4330 Augusta Rd, Lexington, South Carolina 29073. We hold South Carolina Insurance License #22097118 and are a member of the Lexington Chamber of Commerce.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at wolf-insurance.com, submit a quote request, complete our risk assessment quiz, or communicate with us by phone, email, or text message.
By submitting your information through any form on our website, calling our office, or texting us, you agree to the terms of this Privacy Policy.
The short version: We use your information to contact you about insurance coverage. We never sell your data to third parties. You can opt out of communications at any time.
Information We Collect
We collect information you provide directly to us and information collected automatically when you use our website.
Information you provide directly:
- Full name
- Phone number (mobile and/or home)
- Email address
- Mailing address and city
- Age and date of birth
- Mortgage balance and approximate home value
- Current insurance coverage status
- Income and household information (for coverage recommendations)
- Health information you voluntarily provide for quote purposes
- Any other information you submit through our forms or provide during consultations
Information collected automatically:
- IP address and general geographic location
- Browser type and device information
- Pages visited and time spent on our website
- Referring website or search terms used to find us
- Quiz answers and risk score calculations
Information from third parties: We may receive information about you from referral partners, such as real estate agents or mortgage brokers, who have introduced us with your consent.
How We Use Your Information
We use the information we collect for the following purposes:
- To provide insurance quotes and consultations — comparing rates across our 64 A-rated carrier partners to find coverage that fits your needs and budget.
- To contact you — by phone call, email, or SMS text message to follow up on your quote request, schedule a consultation, or provide information you requested.
- To personalize your experience — pre-filling forms with your information and generating customized mortgage protection plans using your actual numbers.
- To send appointment reminders — confirming scheduled consultations and sending reminder messages before your appointment.
- To send follow-up communications — if you have not responded to an initial contact, we may follow up via SMS or email over a reasonable period.
- To request reviews — after placing a policy, we may ask satisfied clients for a Google or Facebook review.
- To improve our services — analyzing website usage and lead data to improve our website, marketing, and client experience.
- To comply with legal obligations — maintaining records as required by South Carolina insurance regulations and applicable law.
SMS & Text Message Communications
Wolf Financial uses SMS text messaging to follow up with clients and prospects who have provided their phone number and consented to receive text communications. This section describes our SMS practices in full.
By submitting your phone number through any form on wolf-insurance.com, you expressly consent to receive SMS text messages from Wolf Financial at the phone number provided. These messages may include:
• Quote follow-up and consultation scheduling
• Appointment confirmations and reminders
• Educational information about insurance coverage
• Follow-up messages if we have not connected
• Review requests after policy placement
Message frequency varies depending on your engagement with Wolf Financial. Most clients receive 2–8 messages during the active quote and placement process.
Message and data rates may apply depending on your mobile carrier and plan.
To stop receiving SMS messages from Wolf Financial at any time, reply STOP to any text message we send. You will receive one final confirmation message and will receive no further SMS communications.
You may also opt out by calling (803) 721-2667 or emailing [email protected] and requesting removal from our SMS list.
Opting out of SMS does not affect your ability to receive quotes or work with Wolf Financial. We will continue to serve you by phone and email unless you request otherwise.
HELP: For help with SMS communications, reply HELP to any message or contact us at (803) 721-2667.
No mobile opt-in data is shared with third parties for marketing purposes. Your phone number will not be sold, rented, or shared with any company for the purpose of sending you marketing messages unrelated to Wolf Financial.
Sharing Your Information
Wolf Financial does not sell, rent, or trade your personal information to any third party for marketing purposes. Ever.
We may share your information only in the following limited circumstances:
- Insurance carriers — When you authorize us to submit an application for coverage, we share the necessary information with the specific carrier(s) you are applying with. This is required to generate binding quotes and place policies.
- Service providers — We use GoHighLevel (GHL) as our CRM platform to manage contacts, appointments, and communications. GHL processes data on our behalf under their own privacy policy and does not use your data for their own marketing.
- Legal requirements — We may disclose information if required to do so by law, court order, or regulatory authority, including the South Carolina Department of Insurance.
- Business transfers — In the event Wolf Financial is acquired or merged with another entity, your information may be transferred as part of that transaction. You will be notified of any such change.
We will never sell your data. We are a local insurance brokerage. Our business is built on trust. Selling client data is not something we do, have done, or will do.
Data Security
We take reasonable precautions to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption on our website (HTTPS)
- Secure CRM platform (GoHighLevel) with access controls
- Limited staff access to personal data on a need-to-know basis
- Regular review of our data handling practices
No method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at [email protected].
Your Rights & Choices
You have the following rights regarding your personal information held by Wolf Financial:
- Access — You may request a copy of the personal information we hold about you.
- Correction — You may request that we correct inaccurate or incomplete information.
- Deletion — You may request that we delete your personal information. Note that we may be required to retain certain records for legal or regulatory compliance purposes.
- Opt-out of SMS — Reply STOP to any text message at any time.
- Opt-out of email — Click "Unsubscribe" in any email we send, or email us directly.
- Do Not Call — Request to be added to our internal do-not-call list by calling (803) 721-2667 or emailing [email protected].
To exercise any of these rights, contact us at [email protected] or call (803) 721-2667. We will respond to all requests within 30 days.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to improve your experience and analyze website traffic. A cookie is a small text file stored on your device when you visit a website.
We use cookies for the following purposes:
- Analytics — Google Analytics tracks page views, session duration, traffic sources, and general user behavior to help us improve our website.
- Functionality — Remembering form progress and quiz answers during your session.
- Marketing — If you have visited our site and consented to tracking, we may use retargeting pixels (such as Facebook Meta Pixel) to show you relevant advertisements on other platforms.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Note that disabling cookies may affect the functionality of certain features on our website.
Children's Privacy
Our website and services are intended for adults aged 18 and older. Wolf Financial does not knowingly collect personal information from children under the age of 18. If you believe a child under 18 has submitted personal information to us, please contact us immediately and we will delete that information promptly.
Changes to This Policy
Wolf Financial may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page.
For material changes that significantly affect how we use your information, we will make reasonable efforts to notify active clients by email or SMS before the changes take effect.
Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, please contact us:
We will respond to all privacy-related inquiries within 30 business days.